The AI for
Strategic Experimentation
We don’t just optimize ads — we design and launch strategic experiments, fueled by AI-driven predictive and segmented audiences and insights.
What Strategic Challenge Can We Solve for You First?
It all starts with data + algorithms
LXRInsights is the most powerful segmentation engine built
to transform how brands run paid media —
enabling smarter experiments, predictive targeting, and high-performing audience seeding
across Google, Meta, and beyond.
to transform how brands run paid media —
enabling smarter experiments, predictive targeting, and high-performing audience seeding
across Google, Meta, and beyond.
Transform 1P Data into Measurable Lift
Connect Your Ecommerce Store to feed LXRInsights’ AI engine.
Seed Your Channels with LXRInsights Segments
High, Mid, and Low Value Groups, complete with analytics and behavioral insights for each tier.
High, Mid, and Low Value Groups, complete with analytics and behavioral insights for each tier.
Activate Predictive Segments to target customers likely to churn or purchase within the next 60 days, ensuring smarter campaign focus.
Run Experiments and test campaigns across Google, Meta, Amazon, Email, and more to uncover new revenue opportunities
LXRI Audience Data is Better 'Training Fuel'
for Google & Meta
Gaps in Google Ads
& Meta Ads
They optimize for cheapest conversions, not highest-value ones.
They won't stop you from overspending on low-value customers unless you give them data to prioritize.
Native tools use generic signals, so targeting is 'good enough' for them, not necessarily profitable for you.
How LXRI Improves
Targeting & Drives Growth
Provides HVC/MVC/LVC segmentation so ads target people most likely to deliver high revenue, not just the cheapest clicks.
Feeds clean, Al-powered audience tiers back into ad platforms to reduce wasted spend on low-value buyers.
Uses 1P historical purchase data + live pixel tracking to build precise targeting and retargeting lists.
Technology is only half the story.
Turn your Google and Meta Ad Channels into testing grounds by running micro-experiments on top of Google’s and Meta’s automation to uncover blind spots and reallocate budget toward higher-value opportunities. This approach makes Google Ads smarter for you, turning the same media spend into more revenue, more efficiently, while still meeting ROAS goals. The strategy requires both clean first-party LXRi audiences and well-designed test tactics.
Proven Track Record Across Industries
275+ experiments launched in 2024–2025, delivering measurable lift across beauty, baby, auto, home, and more.)
You Ask, We Test
LXRInsights in Action
Target & Acquire
High-Value Customers
LXRInsights optimizes your customer mix and targets high-value segments. This reduces customer acquisition costs (CAC) and improves return on ad spend (ROAS) through precise, predictive segmentation and experimentation. You spend less on broad, inefficient reach and more on acquiring the right customers.
Run & Scale Only the
Best Micro-Experiments
LXRInsights leverages your first-party data to conduct transparent, controlled micro-experiments. This enables you to pinpoint which strategies perform best, understand why they succeed, and identify the most effective budget allocations. By testing on a small scale and eliminating guesswork, you can confidently scale only the most successful approaches for maximum impact.
Optimize your Ad Budget Using Predictive Analytics
LXRInsights’ predictive segmentation identifies customers most likely to churn or make repeat purchases. You can tailor campaigns to these segments, improving retention, increasing CLTV, and driving incremental revenue through targeted experiments.
Strategize Goals and Execute
You will have a dedicated experiment expert to guide you in selecting, applying experiments, and interpreting the results.
More Revenue.
Same Spend.
We’re breaking the black box of AI and empowering you with transparent insights to maximize your budget.
