Tools + Team: The Complete Solution

Experimentation powered by AI uses advanced algorithms to segment audiences, predict behaviors, and run targeted marketing tests. This approach helps businesses optimize ad spend, uncover hidden revenue, and improve ROI by identifying strategies that work with precision and speed.

Experimentation is ideal for e-commerce businesses looking to combat margin squeeze and the opaque nature of traditional AI solutions. By leveraging AI-powered experimentation, businesses can increase revenue, decrease costs, and maximize the efficiency of their existing ad spend.

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It’s especially effective for businesses seeking new strategies to uncover hidden revenue and optimize performance without additional budget increases. For optimal results, experimentation works best for businesses with sufficient data points to generate actionable insights and validate growth strategies effectively.

LXRInsights stands out with its AI-powered audience segmentation, predictive insights, and experimentation capabilities.
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Unlike GA4, which provides analytics, or PMax and Meta Ads, which focus on ad placement automation, LXRInsights runs targeted experiments to validate strategies and drive growth beyond standard analytics or automation tools.

Most importantly, it does not just test efficiency—it helps you find and acquire high-value customers through its ability to segment using 43 data metrics and proprietary machine learning.

Most experiments take up to 14 days to determine a go/no-go decision with your experiment expert. However, some experiments are designed for quick wins (3–4 weeks to completion), while others provide deeper analytics and insights (taking 1–4 months). The duration varies depending on the goals, but each serves a unique purpose in achieving your business objectives.

The number of experiments depends on your curated plan with the experiment expert. Typically, 3–4 experiments run simultaneously, with some building on pilot experiments. You can choose from a library of predetermined experiments or create custom ones, offering virtually unlimited possibilities tailored to your goals and timelines.

Google and Meta are powerful, but their algorithms aren’t perfect for your specific business.

‍Broad vs. Precise: Their AI optimizes across trillions of signals, but not every signal reflects the unique value of your customers. They can tell who clicks — but not necessarily who buys more, stays longer, or is most profitable.

‍First-Party Data Advantage: Cleaned-up 1P data (like High/Mid/Low value segments, SKU performance, and geo insights) teaches the platforms what your best customers look like, instead of relying only on generic lookalikes.

‍Experiments Prove Lift: Without controlled experiments, you don’t know if Google/Meta’s targeting is actually driving incremental revenue — or if you’re just paying for conversions that would have happened anyway.

‍Smarter Spend Allocation: By running experiments with your first-party data, you learn where ad dollars really work and where they’re wasted — so every dollar goes further.

Yes, we offer a 4-month pilot phase to help you evaluate the platform and experiment service. During this period, we guide you through running experiments, understanding the platform, and learning the rationale behind the experiments chosen. This one-time setup phase ensures your team gains confidence in experimentation and benefits from expert strategies, reliable data, and actionable insights.

LXRInsights prioritizes data security and strictly adheres to industry standards, including GDPR and CCPA compliance. Your first-party data is fully encrypted and used exclusively for experimentation purposes, ensuring it remains secure and protected at all times.

LXRInsights seamlessly works with your Google Ads and Meta Ads and integrates with BigCommerce and Shopify. This ensures that your historical data and ongoing campaigns align with your experimentation efforts for more accurate insights and predictions.