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Experiment highlights

Proof from every experiment we run.

As of October 2026
  • 280+experiments run to date
  • 48%of experiments scale into always-on growth
  • 12–18%revenue lift on average
  • 3–5xROAS from winning experiments

Industry highlights

  • Newton Baby
    Baby/Consumer Goods

    +38% growth in HVCs
    +36% increase in AOV

    Used high-value customer (HVC)–led acquisition experiments who purchased more items per order

  • Steven Singer Jewelers
    Jewelry/ Retail/ Gifts

    +66% increase in HVCs

    Scaled high-value customer acquisition and retargeting over 12 months moving low- and mid-value buyers into higher lifetime value tiers

  • DECKED
    Automotive Accessories/ Outdoor

    6x ROAS in 2 Months

    Layered predictive HVC audiences into PMax and testing hero-product selection and competitive pricing against a control baseline

11 industries tested
  • Apparel
  • Beauty
  • Skincare
  • Auto
  • Car Accessories
  • Baby
  • Home
  • Toys
  • Water
  • Customization
  • Jewelry
LXRInsights Experimentation

How we help you go beyond paid media channel optimization

Venn diagram: LXRInsights Experimentation is the intersection of paid media expert strategy, dedicated execution, and AI. Paid mediaexpert strategySenior strategists DedicatedexecutionHands-on team AICustomer LTV segmentationPredictive customersAnalytics · Product bundles LXRInsights Experimentation

What this means for you

  • 1

    Tests aimed at growth, not cheaper clicks

    Our strategists turn your paid media data into clear hypotheses about who to acquire and what to offer them, so every test is built to grow revenue and profit instead of shaving a few cents off CPC.

  • 2

    Experiments that actually ship

    Your dedicated team designs, launches, and reads every experiment, then rolls the winners into your campaigns. You get a steady testing cadence without adding headcount or a growing backlog.

  • 3

    Why we use our own AI

    Ad platform algorithms optimize for their own goal: the next conversion. LXRI learns from your first-party customer data, so it can predict lifetime value, spot who is likely to buy again, and find the product bundles that lift order value. That gives every test a customer-level signal the platforms can't see.

  • ✦

    The result: growth that compounds

    Each experiment teaches us more about your customers, so the next one starts smarter. Instead of another round of bid tweaks, you get a growth roadmap backed by evidence.

Artificial Intelligence

‍‍Recovering Profitability with Rapid Experimentation Category: Artifical Intelligence

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or read about the experiments

Customer story

CarParts uncovered $1m in additional revenue in 90 days.

Read How

NetElixir has been an exceptional partner.

Their AI-powered experimentation through LXRInsights helped us uncover new growth opportunities, drive measurable optimizations, and reorient our marketing toward a more premium, higher-LTV customer segment.

Christina Bylin

CMO, CarParts.com

More Revenue.
Same Spend.

We’re breaking the black box of AI and empowering you with transparent insights to maximize your budget.