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Experiment highlights

Proof from every experiment we run.

As of October 2026
  • 280+experiments run to date
  • 48%of experiments scale into always-on growth
  • 12–18%revenue lift on average
  • 3–5xROAS from winning experiments

Industry highlights

  • Newton Baby
    Baby/Consumer Goods

    +38% growth in HVCs
    +36% increase in AOV

    Used high-value customer (HVC)–led acquisition experiments who purchased more items per order

  • Steven Singer Jewelers
    Jewelry/ Retail/ Gifts

    +66% increase in HVCs

    Scaled high-value customer acquisition and retargeting over 12 months moving low- and mid-value buyers into higher lifetime value tiers

  • DECKED
    Automotive Accessories/ Outdoor

    6x ROAS in 2 Months

    Layered predictive HVC audiences into PMax and testing hero-product selection and competitive pricing against a control baseline

  • Big Dee's Tack & Vet SupplyOMMA Awards 2026 Finalist
    Equestrian/ Tack & Vet Supply

    8.2x ROAS in 90 days

    Smarter audiences, stronger growth: predictive audience insights, geo targeting and lapsed-customer reactivation helped 83% of test campaigns outperform control.

    See all OMMA finalists → Experiment results →
  • CarParts.com
    Automotive Parts/ eCommerce

    9 experiments in 90 days

    Revived 1,100 dead SKUs and grew total orders 39% at 6.35x ROAS, using only 3.5% of paid media budget.

    Read the case study →
11 industries tested
  • Apparel
  • Beauty
  • Skincare
  • Auto
  • Car Accessories
  • Baby
  • Home
  • Toys
  • Water
  • Customization
  • Jewelry
LXRInsights Experimentation

How we help you go beyond paid media channel optimization

Venn diagram: LXRInsights Experimentation is the intersection of paid media expert strategy, dedicated execution, and AI. Paid mediaexpert strategySenior strategists DedicatedexecutionHands-on team AICustomer LTV segmentationPredictive customersAnalytics · Product bundles LXRInsights Experimentation

What this means for you

  • 1

    Tests aimed at growth, not cheaper clicks

    Our strategists turn your paid media data into clear hypotheses about who to acquire and what to offer them, so every test is built to grow revenue and profit instead of shaving a few cents off CPC.

  • 2

    Experiments that actually ship

    Your dedicated team designs, launches, and reads every experiment, then rolls the winners into your campaigns. You get a steady testing cadence without adding headcount or a growing backlog.

  • 3

    Why we use our own AI

    Ad platform algorithms optimize for their own goal: the next conversion. LXRI learns from your first-party customer data, so it can predict lifetime value, spot who is likely to buy again, and find the product bundles that lift order value. That gives every test a customer-level signal the platforms can't see.

  • ✦

    The result: growth that compounds

    Each experiment teaches us more about your customers, so the next one starts smarter. Instead of another round of bid tweaks, you get a growth roadmap backed by evidence.

What our clients say

Brands that grow with NetElixir

From paid search to Amazon to AI-powered experimentation, hear it from the marketing leaders we work with.

See all client stories
CarParts.com

NetElixir has been an exceptional partner.

Their AI-powered experimentation through LXRInsights helped us uncover new growth opportunities, drive measurable optimizations, and reorient our marketing toward a more premium, higher-LTV customer segment.

Christina Bylin

CMO, CarParts.com

Newton Baby

Outstanding agency. Performance is consistent and nothing falls through the cracks. They manage paid search for us and are always quick to adopt or build cutting edge tools. They are excellent stewards of our ad dollars and did a great job growing our program while maintaining RoAS. I’d highly recommend them!

Aaron Zagha

CMO, Newton Baby

amika 243% more Amazon ad sales

Partnering with NetElixir empowered us to harness the power of data-driven insights, refine our strategies, and scale efficiently on Amazon. The results speak for themselves: a 243% increase in ad sales, a 250% boost in market share for our hero product, and securing the #1 spot in our category.

Robbi Webb

VP of eCommerce, amika

Linde

One thing I’ve especially appreciated is how proactive and thoughtful your team is during the planning phases. You don’t just execute; you challenge our assumptions, bring fresh ideas, and ensure our goals stay at the center of every strategy.

Jarrod Kemper

Retail & eCommerce Marketing Manager, North America, Linde

APEC Water Systems

I was delighted with my experience with NetElixir – the whole team has always been extremely professional, informed and passionate about what they do. They were always eager to help when I had questions, and brought a lot of valuable insights during our meetings, while also helping us achieve our business goals.

Kris Dade

Senior Director of Marketing, APEC Water Systems


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Experiment Playbooks

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