About LXRinsights AI

World map showing NetElixir's hubs in Princeton and Hyderabad connected to client markets around the globe
Built by NetElixir

22+ years of e-commerce growth behind every experiment

NetElixir is a growth partner for e-commerce brands, founded in 2004 with one mission: to help businesses succeed online. It uses proprietary AI to find and engage high-value customers across digital channels, pairing strategy and technology with hands-on support.

LXRInsights is that AI, productized: the same intelligence NetElixir's strategists use every day, now available to brands as an experimentation platform.

84.4client Net Promoter Score
2004founded in Princeton, NJ
3offices: Princeton HQ, New York, Hyderabad
Partners Google Premier Partner · Top 1% Amazon Ads Partner Microsoft Bing Ads Partner
Certifications NMSDC Certified NJBDA BBB Accredited GDPR Compliant
The story behind LXRInsights

Rising costs. Opaque algorithms. Tighter budgets.

Our clients kept running into the same wall: ad costs climbing, channel algorithms that wouldn't explain themselves, and budgets that had to work harder every quarter. So a team of NetElixir marketers, customer success leads and data scientists built LXRInsights to answer it.

LXRInsights isn't just another tool. Our Experiment Experts partner with every client to grow average order value and customer lifetime value.

Humans with AI consistently outperform those without it.

Our trajectory
Channel plateau 2018 2021 2024 2026
  1. 2018 · STAGE 1

    Customer segmentation

    Started as a tool to find high-value customers, the small group that brings in about 80% of value, and put ad spend behind them.

    High · mid · low value
  2. 2021 · STAGE 2

    Predictive AI

    Moved from who customers were to what they'll do next: likely to buy again, likely to churn, and how their lifetime value is shifting.

    43 parameters per customer
  3. 2024 · STAGE 3

    Experimentation

    Turned those signals into controlled experiments on Google and Meta, each measured against a control and guided by Experiment Experts.

    280+ experiments since 2024
  4. 2026 · TODAY

    Channel growth discovery

    Experimentation, predictive AI, targeting and insights working as one, to find the next paid media growth curve in your own accounts.

    2026 OMMA Awards finalist
Rutgers MBS externship students with the NetElixir team in front of the NetElixir backdrop
Rutgers × LXRInsights

Building the next generation of marketers

Through the Rutgers MBS Externship Program, students Rashi Sawant, ChiaChia Liao and Natasha Patel completed a UX audit of the LXRInsights dashboard, mentored by our own Michelle Tomasian.

Read the article →