LXR Blog

While most companies scramble to outperform competitors across all fronts, the smartest brands recognize an untapped opportunity

The digital marketplace demands data-driven decision-making for competitive advantage. The LXRInsights Experiment Dashboard transforms

LXRInsights has recently completed a major architectural overhaul to enhance client service and position ourselves for expansion

Explore the strengths and limitations of Google Ads experimentation and how AI-powered platforms like LXRInsights can enhance testing

In today’s competitive digital marketing landscape, acquiring high-value customers from competitors is a game-changing opportunity.

In today’s fast-paced, ultra competitive market, retaining existing customers has become as vital as attracting new ones.

If you’re seeing strong returns from Non-Brand Search campaigns, it’s easy to assume that Performance Max (PMax) isn’t worth the investment

Rapid experimentation is a cornerstone of LXRInsights' methodology. This allows businesses to test hypotheses quickly and implement changes based on real-time data.

It’s time to re-engineer our workflows for a world where humans and AI agents work in tandem.