Turning Offline and Unbranded Searches into High-Value Customers

Imagine you’re the marketing manager for an e-commerce chocolate brand. Your products are premium, your offline customer base is loyal, and your brand is recognized in stores. But online? The story is different. Acquisition costs are eating into your margins, and finding the right customers feels like aiming in the dark.

This is a challenge many e-commerce brands face, especially when most online shoppers are searching broadly—terms like “premium chocolate gifts” or “best chocolate brands”—without knowing which brand they’ll choose. It’s a competitive and uncertain space, but experimentation with AI-driven insights offers a clear solution.

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The Solution: Smarter (Strategic) Experimentation with LXRInsights

LXRInsights transforms your approach by helping you experiment intelligently, leveraging your existing data from platforms like Shopify, BigCommerce, or others. It analyzes and segments customers using 43 key metrics, offering insights that take the guesswork out of targeting.

Instead of running ads on broad terms and hoping for the best, you can:

1. Identify the Right Customers: LXRInsights pinpoints high- and mid-value customer segments based on behavior, demographics, and preferences.
2. Maximize Your Reach: Match your high-value customer segmentation to potential buyers searching with generic terms, ensuring your campaigns reach the most likely converters.
3. Retain and Convert: Tailor ads to resonate with these segments, showcasing unique selling points—seasonal gift boxes, sustainable sourcing, or luxury assortments—at decision-making moments.

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Why It Works

This isn’t just experimentation for experimentation’s sake. By harnessing data, LXRInsights ensures that your campaigns are laser-focused on the right audience, maximizing your chances of acquiring and retaining the customers who matter most.

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The Results: Smarter Spending, Better Customers

With this data-driven approach, you’re no longer shooting in the dark. Instead, you’re creating a strategy that:

• Lowers customer acquisition costs.
• Increases retention rates.
• Delivers a stronger return on investment.

If high acquisition costs and broad, competitive searches are keeping you up at night, it’s time to let experimentation guide your marketing efforts—and let LXRInsights light the way.

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