The AI-powered Upgrade
Your Marketing Needs

Preset Use Cases


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Target Customers
Most Likely to Purchase Again

email. sms. crm. Google. Meta

This list includes LXRInsights preset filters:
Predicted Purchase Value: High
Purchase Probability: 30-60 days
AOV: above average customer AOV
Suggested actions: Replenshipment ads, product recommendations, upsell campaigns, SMS reminder flows 
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Find Dormant Customers
Worth Saving

email. sms. crm

This list includes LXRInsights preset filters:
No Purchase: 120+ Days
Historical AOV: High
Predicted Future Value: High
Suggested actions: Retention campaigns, personalized outreach, incentivized reurn campaigns   

Activate a Google PMax
Seed Audience

Google ads

This list includes LXRInsights preset filters:
LXRI HVC Score: 80+
Purchase Probability: High
Last Purchase: Within 90 days
Suggested actions: Sync audience to Google Ads and use on Google to build custom match list and smart bidding audience.  
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Reward Your
Most Loyal Customers

email. sms. loyalty program

This list includes LXRInsights preset filters:
LXRI HVC Score: 90+
Revenue: Above average customer
Predicted Future Value: High
Last Purchase: Within 90 days
Suggested action: VIP early access, loyalty offer, excluisve launch, SMS early drop, and premium upsells

Revive Lapsed
High-Spend Customers

email. sms, Google ads. Meta ads

This list includes LXRInsights preset filters:
LXRI HVC Score: 90+
Historical Revenue: High
Predicted Churn: High
Suggested actions: Personalized recommendations, special comeback offers, ad retargeting
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Exclude Existing Loyal
Customers

email. sms. loyalty program. Google ads. Meta ads

This list includes LXRInsights preset filters:
LXRI HVC Score: 90+
Purchased: Last 60 days
Predicted Future Value: High
Suggested action: Exclusion lists on channels, route to vip messaging

Activating Customer Lists, with AI

Activate Any Existing Customers
‍Download clean, segmented audience lists to retarget specific customer groups across Google Ads, Meta, email, SMS, and other marketing platforms.

Activating Seed Audiences
to Acquire Customers
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‍Use high-value customer segments as seed audiences for Google Customer Match, Meta Lookalikes, and other platform modeling capabilities.
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Activating Customers Lists in a Specific
Part of their Journey via Migration Reports
‍Target customers in a specific moment of their purchase journey. Understand how purchase paths differ between new, returning, and churn-risk customer

Activating Predictive Audiences
‍Automatically identify and activate segments like “likely to purchase” or “likely to churn” within 60 days.
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LXRI Audience Data is Better 'Training Fuel'
for Google & Meta
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Download More Info

Gaps in Google Ads
& Meta Ads

They optimize for cheapest conversions, not highest-value ones.
They won't stop you from overspending on low-value customers unless you give them data to prioritize.
Native tools use generic signals, so targeting is 'good enough' for them, not necessarily profitable for you.

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How LXRI Improves  
Targeting  & Drives Growth

Provides HVC/MVC/LVC segmentation so ads target people most likely to deliver high revenue, not just the cheapest clicks.
Feeds clean, Al-powered audience tiers back into ad platforms to reduce wasted spend on low-value buyers.
Uses 1P historical purchase data + live pixel tracking to build precise targeting and retargeting lists.

How LXRInsights Gives You Visibility

See and sync your best audience
‍Push cleaned-up, segmented audiences to Google and Meta Ads—or tag them directly in Shopify

Discover your high-value customers
‍Spot your most profitable segments and understand what drives their purchases

Uncover winning product bundles
‍Analyze buying behavior to surface high-performing product combinations

Pinpoint overlooked/underperforming regions
‍Target high-potential geos by analyzing gaps in current reach and performance

Compare customer journeys over time
‍Understand how purchase paths differ between new, returning, and churn-risk customer

Use predictive audiences to stay ahead
‍Automatically identify and activate segments like “likely to purchase” or “likely to churn” within 60 days

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