Customer Intelligence powered by AI
Customer Segmentation AI
3 Main Groups
LXRInsights AI uses 43 parameters to
clean and segment your customers into usable targeting lists for all channels.
Core
Segmentation
Relying on channel algroithms completely is risky. The black box nature of algorithms, rising customer acquisition costs, and margin pressures make relying solely on automated solutions risky, often eroding profitability.
LXRInsights drives acquisition by feeding high-value and predictive audiences into Google and Meta to find and convert more customers who look like your best buyers.
Feed Google and Meta better targeting lists to improve overall targeting
Focus on customers who bring in the most revenue
Access to dashboard
Generic Google & Meta Audiences
LXRInsights
Audiences
Built from platform behavior + inferred interests
Built from your actual customers (1P data)
Segmented into broad categories (interests, demographics)
Segmented into HVC / MVC / LVC based on real revenue
No true predictive modeling tied to your business
Includes predictive signals (likely to buy, churn, repeat)
Based on recent browsing/activity signals
Based on 13+ months of purchase + behavioral history
Optimized for clicks, conversions, or engagement
Optimized for customer quality (LTV, AOV, repeat rate)
Limited control over low-quality user exclusion
Enables precise exclusions (e.g., LVC from acquisition)
Mostly intent or interest signals in isolation
Combines value + behavior + timing + intent
Predictive Segmentation
LXRInsights improves retention by identifying at-risk and customers likley to purchse next to aid in activating personalized campaigns (email, SMS, offers) to increase repeat purchases and lifetime value.
Go beyond what customers did
Target customers likely to churn
Target customers likely to purchase
Know where and what customers are buying
CLTV Migration Segmentation
Target customers at key moments in their lifecycle, automatically grouping audiences based on changes in customer value and behavior.
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